Search Engine Marketing

Put simply, if you are not ranked in the top 30 for keyword searches relevant to your site, most of the customers you want to attract are passing you by.   Today, online commercial success depends significantly on effective website placement through search engine marketing. Without top rankings in relevant search engine searches and directory listings, exposure to high-value web traffic is severely limited.  How do you sell to a customer who doesn't even know you exist?

Now you can reach over 80% of all Internet users. We guarantee your business a top 3 position on MSN(r), Yahoo!(r), AltaVista(tm), Lycos(r), CNET(r), InfoSpace(r), Dogpile(tm), MetaCrawler(tm) and iWon(tm) in only 3-5 business days. 

Here is some interesting information:

 • 85% of online traffic to websites is currently generated through search engines, and

• 55% of online commercial transactions originate from search listings, as opposed to just 2% from traditional banner advertising.

 • 75% never scroll beyond the first page of results

"Search engine users, therefore, represent an immense, self-qualifying market that conducts keyword searches for specific products and services." (Booz-Allen Hamilton)

 It's the most economical way to get online qualified customers to your website.  Using specialized software, we manage your list of keywords and search phrases daily on a bid-for-placement system to ensure you are at the top of the search lists for your business.  After your company appears on the search, you pay for only those people who click-through to your website. 

 Ask for our Free Cost Analysis Spreadsheet. See how to generate inexpensive qualified leads at low cost.  Watch your return on investment (ROI) soar.  Not sure?  We have clients that would be happy to share their experiences with you. 

We also do not require long term contracts...that's right.  We believe so much on the proven results of our program, you can cancel at any time.  The results prove its effectiveness.

Search Engine Marketing – Pay Per Click (PPC) Programs

With all major search engines now using some form of Pay Per Click (PPC) listings, PPC advertising is fast catching up as a widely used means of Internet marketing. The need to take advantage of this type of online search engine marketing has never been greater. Being top-listed to a prospect for a specific search query is the strongest way to draw in qualified visitors to your website.

Pay Per Click programs are the most sought after for Internet marketers for their sheer reach and excellent ROI. They allow you to choose target keywords/keyword phrases, select a landing page, and submit customized titles and descriptions for each keyword to appear as advertisements displayed in the search results, as well as their associated network of other search partners.

One of the most appealing aspects of Pay Per Click advertising to marketers is that its costs are performance based. Payment is on a per click basis and you only pay for people who click through to your website.

Our Pay Per Click (PPC) Campaign Management service provides you with recommendation to purchase the best and targeted keywords/keyword phrases for your business, ongoing management of budget, performance, ROI and updating of keyword buys. Keyword purchases are made based on a multitude of factors. The most important is ROI.

Inclusion Campaign Management

Paid Inclusion refers to the practice whereby a search engine charges a fee to list every URL or selected pages from your website. For some of the major search engines, paid inclusion is the only way for your website to be included in their results. Paid Inclusion does not guarantee that your website will rank highly in such search engines. It only guarantees inclusion in their database.

We have formed strategic relationships with many of the major search engines that offer paid inclusion programs. Our Paid Inclusion Campaign Management service covers strategic selection of landing pages, web page optimization with respect to specific search engines, monitoring and reporting of results.

Keyword Marketing Research
Finding the best keyword and keyword phrase for your business.

Selecting the most appropriate keywords/keyword phrases is ultimately the key to a successful search engine marketing campaign. If you're not targeting the right keywords and phrases, then even the best search engine rankings are of little value. These keywords/keyword phrases are the words and phrases that our research and analysis will determine are your strongest and have the most potential for reaching new clients. As well, we will determine and analyze the keywords/keyword phrases that your existing customers and your competition’s customers are currently querying in search engines.

We follow the most scientific process to determine the best keyword mix for your business, analyzing it against the following parameters:

Competitiveness Popularity - Relevancy

Selecting keywords is a balance of choosing words or phrases that are RELEVENT to your business, are sufficiently POPULAR search phrases to warrant targeting (i.e. people are actually using these search phrases) and, where possible, have a low number of COMPETING sites. We will also suggest areas where we believe the creation of additional copy will bring in more traffic to our website based on the keywords/keyword phrases we have found.

Have you ever heard from someone who attained a top 10 position in a major search engine and the person was elated at how much new traffic flooded into his or her Web site? Sure - you'd expect them to be happy with such an outcome, right? But sometimes you hear from someone else who also achieved a top 10 ranking but they become disappointed when just a handful of visitors show up. How can two people achieve high rankings and have such markedly different outcomes? Simple. The person in the first example selected a keyword or phrase that many people are searching on, and the second did not!

The question to ask yourself is how do you really know if you're optimizing your pages for keywords that Web surfers are looking for? There are several good techniques you can apply to determine what people might be searching for:

a) Put yourself in their shoes and brainstorm on what they would enter into their browser if they wanted to find your products or services.

b) See what keywords your competitors are targeting to spur new ideas by viewing the source code of their pages and inspecting their meta keyword tags.

However, the best way is to stop guessing and actually SEE what people are searching for by using WSM Pro’s service. Using their service, you can enter the word "travel" and get the top 20 or more phrases that were queried in popular search engines last month that include the word "travel." Better yet, the service will rank the phrases by the number of times the keyword/phrase was queried and also by how competitive the term is! Does this guarantee that the same phrase will be equally as popular on say AltaVista or Yahoo? No, it does not. However, it is an excellent indicator of the relative popularity you can expect on the other engines.

Using WSM Pro’s Keyword Service, you'll have a list within minutes of dozens, if not hundreds of keyword phrases that are virtually guaranteed to bring traffic to your Web site. It will demonstrate what we've told people for years: not everyone is competing for the exact same keywords! There are literally 100's of opportunities available for any business. Find YOUR niche, make sure it's one that people are looking for and that the keyword is not too broad or competitive, then pursue it!

Bonus Tip: Some of the keywords are going to be much more competitive than others. For example, ranking well on the single word "travel" will be much more difficult than ranking in the top 10 for "Caribbean cruises." Remember that single keywords usually return the least targeted leads. If someone is searching on just plain old "travel" are they:

a. Helping their child with a paper on some aspect of "travel"

b. Looking for the "travel channel"

c. Looking to plan a vacation cruise?

d. Looking to air travel?

e. Looking for driving directions for their travel across the country?

f. Looking for a travel club such as AAA?

g. Looking for the perfect backpack or hiking supplies for a travel expedition?

 If you own a travel agency that specialized in vacation cruises and optimized your site for the single keyword "travel," only a limited number of the people identified in the example above would be qualified prospects. You'd find a great number of search engine referrals to your site if you attained a good ranking on the keyword, but many of them would select the "back" button in their browsers, turn around and effectively walk out of your store! That's not the outcome you'd be looking for. When you target longer keyword phrases there is a much higher likelihood that you have focused in on exactly the right prospects. It's the difference between attracting actual buyers versus tire kickers.

We know that the majority of Web site owners are targeting the WRONG keywords. How did we reach this conclusion? Easy. A recent study showed that only 34% of Web site owners knew enough to include a simple keyword meta tag on their Web page! Therefore, just by adding a keyword meta tag AND properly optimizing the rest of the page for your keywords, you'll be doing far more than the 66% of Web site owners have ever done! If you take the time to target the RIGHT keywords, we're betting you'll be ahead of 99% of the world and you'll be generating more traffic with less effort. Work smarter, not harder is what we always say!

RSS is a family of XML file formats for web syndication used by news websites and weblogs. They are used to provide items containing short descriptions of web content together with a link to the full version of the content. This information is delivered as an XML file called RSS feed, webfeed, RSS stream, or RSS channel.

We can help you generate more business with the newest methods of the day.  Read more about RSS-Real Simple Syndication  to see how it can apply to your business needs.

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